I didn't have the foggiest idea how big of a deal
In & Out Burger is until I flew to the east coast.
San Francisco was my point of entry and the first in my series of stops on my 112-day vacay in the United States. For my very first dinner in the bay area, I was treated to a burger baptism at a restaurant in Millbrae by two girl friends, Melissa and Jocelyn who picked me up from the airport. The burger joint's glowing yellow and orange-ish, reddish signage resembles that of Mc Donald's but with an arrow. It said -
In & Out BurgerMelissa asked me to give her my phone then snapped my first bay area photo in front of
In & Out Burger Millbrae.
The line was almost way out the door so I thought that there must be something in this burger restaurant because it was already past ten in the evening but it was still crowded. Melissa asked us to find a table while she fell in line to make the order. It was quick and easy to order but it took a while before they finally served the food.
While waiting for our order, Melissa told me that there was wifi and she suggested that I should upload my first SF photo on Facebook and instagram. I found it weird why she was asking me to upload my photo in front of a Mc Donald-ish logo.
I knew that back home in the Philippines, friends and relatives were excited to see my very first San Francisco photo on Facebook and instagram. But I wanted my first photo to be dramatic and symbolic of San Francisco and nothing could be more powerful than a photo with the iconic Golden Gate in the background. I wanted to hold off the photo-sharing. Part of me didn't want to upload the photo but I wanted to be polite so I gave in to her 'prodding'.
Photo uploaded.
We waited for a couple of more minutes but the food was not yet served then Melissa started to talk about In & Out as if she was the restaurant's PR - 'that it is famous for its fresh burgers, that you can even go watch them chop up your fresh potatoes and they're good to their employees, blah -blah -blah.'
Finally the food arrived - fries with melted cheese and ground meat on top, drinks and THE BURGER that's loaded with pickles, grilled onions, crunchy lettuce, thick patties, tomato, sharp cheese and God only knows what else. And this is ingenuously called - the ANIMAL STYLE. The first thing I noticed about our order was the size. For the first time in my life I never felt cheated on the portion of our order. I usually, no, I always get less than what is displayed on the menu or posters when I'm at a restaurant in the Philippines. I got one problem though - how was I able to finish all of these?
Wow, the burgers and the fries didn't taste like they're mass-produced. My taste buds are accustomed to patties that taste like a large portion of them is just extenders and spices sprinkled with little pieces of meat. The patty on my burger just tasted so different. Each bite felt so heavenly. The burger was to die for. I sank my teeth into its juicy meat and the creamy cheese just melted in my mouth. The fries tasted so fresh. You have to eat them right away though because when they get a little colder, they're not as good. I think knowing that the potatoes are hand-cut and fried in 100% vegetable oils added to its appeal. My drink, lemonade tasted like the usual, well, commercialized lemonade and it was refillable.
This burger treat made me realize what other marvelous things I am capable of doing- gorging on massive burger and fries, for example. BURPED! Yes, I devoured all of it.
I was so stuffed and tired that when I got home, I went straight to bed and slept. When I woke up the following morning and checked my phone I was surprised that my In & Out photo was flooded with comments and whooping 256 likes! It was crazy but still I didn't have the slightest idea why it trended. Four hours after finally visiting the Golden Gate Bridge, I uploaded my photo. Surprisingly, it garnered lukewarm attention.
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Apparently, In-N-Out Burger Restaurants could be California landmarks as well. |
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The Golden Gate Bridge has just been 'OUT-LIKED' by In-N-Out Burger as bay area's most symbolic landmark, at least on my FB page. |
I spent four more weeks in California but still didn't bother to know what was about the In & Out hype until I flew to New York. From the JFK airport to New Jersey, my friends and relatives wouldn't stop talking about the burger joint. Some of them even said that I should have bought some from a store near the LAX. That's when I felt that I had to do my own research on the internet.
Wow! Americans from the west coast and people from all over the world are raving about the burgers and fries. I learned that In & Out is a California/west coast thing but it has slowly expanded outside Southern California as well as into Arizona, Nevada, Utah, and Texas.
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In-N-Out would not be complete without a groufie. |
But the eastcoasters might be heartbroken with the news that In & Out is not expanding anytime soon in their neighborhood. In an interview with Business Insider, In-N-Out explained why expansion is not possible yet. First, there's the quality control. There are no freezers or microwaves in any In-N-Out restaurants because the company has a strict policy of serving its food fresh. So, all locations must be close to its distribution facilities, which are in Baldwin Park in California and Dallas, Texas.
In & Out also added that they make all of their hamburger patties themselves and deliver them fresh to all of their restaurants with their own delivery vehicles. Nothing is ever frozen. In & Out owner Lynsi Torres said that everything has more appeal when it's not available to everyone, and the exclusivity of In-N-Out is what has helped the restaurant gain such a rabid following of fans.
And here's one more - according to its website, since 1984, In-N-Out Burger has been helping abused and neglected children. It is its way of giving something back to the communities where they live and do business. More importantly, it is a way of giving victims of abuse something they might not have...hope!
After doing my research I immediately messaged Melissa apologizing to her for not giving her the gratitude she deserved for introducing me to the most popular burger joint in the United States. She might have thought how could I ever lived under a rock that I didn't know In & Out. She suggested that I should try the east coast rivals - Shake Shack and Five Guys for the sake of comparing which one is better, or the best.
"So, do you think it is the best burger ever?", she asked.
Well, wait until I make my San Francisco International Airport's BURGER JOINT review.
After a month's stay on the east coast, I flew back to California. The first thing I did after landing at LAX was eat at In & Out Burger. Just like the one at Millbrae, this joint was equally busy. Their burgers are mind-blowing. It must be their 'secret menu' that makes it irresistible. The grilled onions, tomato, cheese and lettuce. Yes, we ordered the good ol' burger - fries- drinks combo!
You might say I had a very limited palate treats at In & Out. It is because I wanted to play it safe or 'eat it safe'. I really enjoyed my very first burger in Milbrae and now that I am in Los Angeles, I wanted to see if it's consistent. Well, it's living up to the hype I must say.
There are more equally enticing treats at In & Out Burger and you can check out the menu
here.
I am now an In & Out Burger overseas fan. In fact, a rabid, devout In & Out Burger convert is the best description.